Analysis - High Hopes

I have chosen to analysis this music video because it fits with the idea of a storyline in the music video but also the genre of Alternative is the same. High hopes is a beautifully crafted sad song that gradually builds to a loud and emotionally charged finished.The track is made up of many different montages showing the story between a man and a woman, leading up to both characters being shot by an angry ex boyfriend, who she left to be with this other man. At the start of video the main character tries to kill himself by poisoning himself. His car sits in the middle of a murky field in the middle of winter or autumn time (as he is wearing a jumper and all the leaves have fallen of the trees). This represents a depressing and cold time for the character. The sad atmosphere is built by the constant close ups of the characters as the audience can see the clear emotion of each character. So for example in the first scene there is a close up of the main character sitting in his car with poison coming into his car. The close up shows the audience the blank and emotionless face that the main character has even though he is killing himself, this creates a depressing atmosphere helped by the slow tempo of the music.As this is a music video dialogue can not be used and so thats why cinematography is very important in telling the story and so the two shots, close ups, mid shots etc succeed in doing this. Also throughout the video slow motion is used. The slow motion makes the whole video more effective as the audience get to see the emotion of each character and more importantly the relationship between the two main characters.Another aspect of the video that is effective in showing the love between the two characters is that it repeats certain scenes in which both characters show that they are happy with each other, for example when they are sitting around the table both looking into each others eyes smiling.

In conclusion this song has a major effect on the viewer because of the beautiful relationship between the song and the video. This is what i want the music video that i create to be like as i feel like the use of slow motion and a montage is moving, powerful and will stick in peoples minds for a very long time.