Questionnaire Results

Questionnaire - Jack Underwood & Kate Rogers

 1. How old are you?

14 or below     15-19     20-24     25-29     30+

 2. What gender are you?

Male     Female

 3. What genre of music do you prefer?

Pop     Rock     Classical     Country     R&B    Indie/Alternative     Electronic     Other

 4. Do you watch music videos?

Yes     No

 5. Do you think that a music video is important in the success of an artist/song?

Yes     No

 6. Do you prefer performance or narrative music videos?

Performance     Narrative

 7. How do you purchase your music?

Download(Itunes)     Record Shop(HMV)

 8. Do you ever buy music videos on Itunes?

Yes     No

 9. Does advertising an album make you want to purchase it?

Yes     No

 10. Do you like music within the genre Indie pop?

Yes     No

Mood board by Kate and Jack

Ad analysis - Birdy

The first thing that you see on the page is the artists name, Birdy, which I really like as the consumers interest is immediately peaked if they recognise the name, the typography of the name is very soft and feminine whilst maintaining a strong feel with the straight edges this mood reflects beautifully in the photograph used.

Her expression in the photo is not one of happiness but quite a solemn one. Your attention isn’t immediately drawn to any part of her face which allows the consumer to take the photo in as a whole, alongside the black and white filter on the photograph. The black and white in this advert as opposed to the Two Door Cinema Club advert I previously analysed doesn’t connote a vintage mood but in fact emphasises the solemn mood and image to make it that bit more emotionally appealing. The use of black and white in our advert is something we should definitely consider as it connotes the same theme as we were going for and also creates what I believe to be a very modern and current looking advertisement.

The minimalistic qualities to the advertisement allows a consumer to not be over whelmed with the information being thrown at them, but instead allows them to actually take in the information presented to them. The typography in the album name ‘Fire Within’ is extremely quirky yet still understandable which perfectly connotes their genre of music, which is Indie Pop, the image of Indie Pop is to be a little bit quirky and different, but it is still music to be enjoyed by all. It also gives the album a sense of individuality.

As I noted in my last analysis this advert is not aimed at a new audience, the minimalistic elements to it show that the creator of this is relying on people to have already heard of Birdys music and her new album release as they are not obviously giving away any details on anything, where to buy the album, its genre, price, nothing. This is something we’d have to carefully consider conforming to when creating our advertisement, what is too much and what is too little?

Music ad analysis - Two Door Cinema Club

Advert analysis one; Two Door Cinema Club

The typography for the band’s name is typical of the band its self, this typography is used on all albums/ posters/ tours and any advertisement for the band, I think this is a convention that we should definitely look into using as it gives our fans something that makes us instantly recognisable.

The style of picture they use on the advertisement perfectly complements the style of the band, the black and white slightly grainy ‘vintage’ looking image connotes the sound of the band in an artistic and fun way. The amount of different things going on in the picture will make people stop and look at the poster as it isn’t an image you can absorb in just a glance which is a great advertisement technique to peak people’s interests.

The style of clothing in the photos fits with the fact they are advertising a vinyl which is typically a vintage thing so using the clothing and mise-en-scene from that era will attract those that are interested in that era and/or that style of clothing, the only disadvantage to this image is that it doesn’t impact on the audience there’s nothing to immediately attract you to the poster if you didn’t already know the band already, so they are not really advertising for a new audience but only to their existing fan base.

I personally think there are certain forms and conventions in this poster that I could use on mine but we would need a more exciting background colour to bring it to life, as we wouldn’t be advertising to an already existing fan base, but entirely new fan base which will need to instantly grab their attention when flicking through a magazine.

Digipack analysis 2

Fame - Chris Brown

Unlike the Imagine dragons digipack, the Fame album front cover is dominated by the artist which is Chris Brown. In the main image the artist is staring right into the viewer and so this makes the audience feel some what intimidated and so forcing the viewer to buy the product. Also the artist has a look of confidence on his face which tells the audience that this album is good. His facial expression is also stern which could be linked to the persona of the artist as having a strong masculine side and doesn't want to be seen in any other way. Also the montage of images that are displayed on the front cover are in a graffiti style drawing which connotes the urban style of music that Chris Brown creates. Also the clothing that the artist is wearing, such as caps and casual clothing, is common with the hip hop genre. What also attracts the audiences attention, other than the main image of Chris Brown,  is the use of colour. The images used are all extremely colourful which makes it stand out on the shelf from other digipacks such as the desaturated colour of Imagine Dragons 'Night Vision' digipack. The saturated colours appeal to the albums target audience which tends to be mainly younger audiences such as 14-20. The typography is consist as it is used on both the front cover and the CD. The title 'F.A.M.E.' stands out even with a chaotic background because of its contrasting colours, but also with its capitalised and large font its hard to miss.

Compared with the front cover, the back cover is much more simplistic with just one image and the track list by the side of it. The back cover is more simple because the artist wants you to focus on the songs rather than the artwork and also if similar images that were used on front cover were used on the back it could become some what overwhelming for the audience. The back cover seems to contrast how the viewer sees the artist as on the back we see him with a much smarter look which could be connoting the idea that with fame comes different perceptions of someone. The artist in the image is also wearing a mask which could give the audience an insight into what fame does to someone and that sometimes the stars don’t want to be in the spotlight and want to hide away. Furthermore the pink background makes the artist (who is wearing black) and also the black text stand out to the audience.

Lastly the CD is also much more simplistic compared to the front cover. There stands an image of the artist which is in black and white which contrasts well with the white background and also connotes sophistication which could be what Chris Brown wants the audience to think of him. There is also continuity within the digipack as the graffiti style font has been used for both the 'Chris Brown' and the 'F.A.M.E.' but the colours have been changes so that it can contrast with the background.

Digipack analysis 1

Fame - Chris Brown

Unlike the Imagine dragons digipack, the Fame album front cover is dominated by the artist which is Chris Brown. In the main image the artist is staring right into the viewer and so this makes the audience feel some what intimidated and so forcing the viewer to buy the product. Also the artist has a look of confidence on his face which tells the audience that this album is good. His facial expression is also stern which could be linked to the persona of the artist as having a strong masculine side and doesn't want to be seen in any other way. Also the montage of images that are displayed on the front cover are in a graffiti style drawing which connotes the urban style of music that Chris Brown creates. Also the clothing that the artist is wearing, such as caps and casual clothing, is common with the hip hop genre. What also attracts the audiences attention, other than the main image of Chris Brown,  is the use of colour. The images used are all extremely colourful which makes it stand out on the shelf from other digipacks such as the desaturated colour of Imagine Dragons 'Night Vision' digipack. The saturated colours appeal to the albums target audience which tends to be mainly younger audiences such as 14-20. The typography is consist as it is used on both the front cover and the CD. The title 'F.A.M.E.' stands out even with a chaotic background because of its contrasting colours, but also with its capitalised and large font its hard to miss.

Compared with the front cover, the back cover is much more simplistic with just one image and the track list by the side of it. The back cover is more simple because the artist wants you to focus on the songs rather than the artwork and also if similar images that were used on front cover were used on the back it could become some what overwhelming for the audience. The back cover seems to contrast how the viewer sees the artist as on the back we see him with a much smarter look which could be connoting the idea that with fame comes different perceptions of someone. The artist in the image is also wearing a mask which could give the audience an insight into what fame does to someone and that sometimes the stars don’t want to be in the spotlight and want to hide away. Furthermore the pink background makes the artist (who is wearing black) and also the black text stand out to the audience.

Lastly the CD is also much more simplistic compared to the front cover. There stands an image of the artist which is in black and white which contrasts well with the white background and also connotes sophistication which could be what Chris Brown wants the audience to think of him. There is also continuity within the digipack as the graffiti style font has been used for both the 'Chris Brown' and the 'F.A.M.E.' but the colours have been changes so that it can contrast with the background.

Music Ad analysis 2

Firstly what really catches the eye when a viewer first looks at this advert is the masthead as it is written in large, red, bold letters, which create a huge impact. Also it’s planted at the very top of the advert and so this makes the viewer notice it straight away. What is also very eye catching is the album name ‘The Defamation Of Strickland Banks’ as the choice of having it in bold white makes it contrast hugely with the black background. What also makes it stick out is that each word of the album title is listed separately, which then makes the readers eyes move down the page to the critic review ‘The Multi-Platinum Album Of The Year’ along with other album reviews. The album reviews have been added to the advert to show the audiences how it has been critically acclaimed and so this persuades the viewer to buy the album as they have been told how good it is. 

The main image is of the artist Plan B. The image captures the artist looking across to album reviews and so makes the audiences look at the acclaimed reviews. The image is in black and white and so fits in with the vintage look that Plan B is pulling off with his classy suit and the old fashioned microphone. The black and white of the image also links in with the album title as ‘defamation’ means the communication of a false statement that harms the reputation of an individual. Lastly the production companies are seen at the very bottom right of the page and in very small text so that it doesn’t take the focus away from the album itself.

Music Ad analysis 1

The shock tactic is used in this advert to catch the audiences attention as we see the artist wearing a pair of lungs as a neckless which is not something the viewer would see everyday. Thats also a clear visual link between two main elements of advert, as the image shows lungs and the title of the album is called 'LUNGS'. The adverts typography makes it very clear for the audience to read as the white coloured font of the text contrasts nicely with the dark background. Also using different font for the bands name makes it stand out from the rest of the text. The colour of the font and also the italic font of the album title makes the advert appear sophisticated which matches the older aged target audience that the genre rock/soul pulls in. Furthermore the artist is laying in flowers and this makes the artist seem relaxed which matches the soul genre and also connotes that singing, for the artist, is effortless. The inclusion of the natural colours and natural background makes the reader perceive the artist has a natural voice. This advert follows the conventions that audiences would normally see with an advert as it shows: the artists name, the album name, the release date, how you can buy the album and the artists website.