The first thing that you see on the page is the artists name, Birdy, which I really like as the consumers interest is immediately peaked if they recognise the name, the typography of the name is very soft and feminine whilst maintaining a strong feel with the straight edges this mood reflects beautifully in the photograph used.
Her expression in the photo is not one of happiness but quite a solemn one. Your attention isn’t immediately drawn to any part of her face which allows the consumer to take the photo in as a whole, alongside the black and white filter on the photograph. The black and white in this advert as opposed to the Two Door Cinema Club advert I previously analysed doesn’t connote a vintage mood but in fact emphasises the solemn mood and image to make it that bit more emotionally appealing. The use of black and white in our advert is something we should definitely consider as it connotes the same theme as we were going for and also creates what I believe to be a very modern and current looking advertisement.
The minimalistic qualities to the advertisement allows a consumer to not be over whelmed with the information being thrown at them, but instead allows them to actually take in the information presented to them. The typography in the album name ‘Fire Within’ is extremely quirky yet still understandable which perfectly connotes their genre of music, which is Indie Pop, the image of Indie Pop is to be a little bit quirky and different, but it is still music to be enjoyed by all. It also gives the album a sense of individuality.
As I noted in my last analysis this advert is not aimed at a new audience, the minimalistic elements to it show that the creator of this is relying on people to have already heard of Birdys music and her new album release as they are not obviously giving away any details on anything, where to buy the album, its genre, price, nothing. This is something we’d have to carefully consider conforming to when creating our advertisement, what is too much and what is too little?
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