Firstly what really catches the eye when a
viewer first looks at this advert is the masthead as it is written in large,
red, bold letters, which create a huge impact. Also it’s planted at the very
top of the advert and so this makes the viewer notice it straight away. What is
also very eye catching is the album name ‘The Defamation Of Strickland Banks’
as the choice of having it in bold white makes it contrast hugely with the
black background. What also makes it stick out is that each word of the album
title is listed separately, which then makes the readers eyes move down the
page to the critic review ‘The Multi-Platinum Album Of The Year’ along with
other album reviews. The album reviews have been added to the advert to show
the audiences how it has been critically acclaimed and so this persuades the
viewer to buy the album as they have been told how good it is.
The main image is of the artist Plan B. The
image captures the artist looking across to album reviews and so makes the
audiences look at the acclaimed reviews. The image is in black and white and so
fits in with the vintage look that Plan B is pulling off with his classy suit
and the old fashioned microphone. The black and white of the image also links
in with the album title as ‘defamation’ means the communication of a false
statement that harms the reputation of an individual. Lastly the production
companies are seen at the very bottom right of the page and in very small text
so that it doesn’t take the focus away from the album itself.
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