Music ad analysis - Two Door Cinema Club

Advert analysis one; Two Door Cinema Club

The typography for the band’s name is typical of the band its self, this typography is used on all albums/ posters/ tours and any advertisement for the band, I think this is a convention that we should definitely look into using as it gives our fans something that makes us instantly recognisable.

The style of picture they use on the advertisement perfectly complements the style of the band, the black and white slightly grainy ‘vintage’ looking image connotes the sound of the band in an artistic and fun way. The amount of different things going on in the picture will make people stop and look at the poster as it isn’t an image you can absorb in just a glance which is a great advertisement technique to peak people’s interests.

The style of clothing in the photos fits with the fact they are advertising a vinyl which is typically a vintage thing so using the clothing and mise-en-scene from that era will attract those that are interested in that era and/or that style of clothing, the only disadvantage to this image is that it doesn’t impact on the audience there’s nothing to immediately attract you to the poster if you didn’t already know the band already, so they are not really advertising for a new audience but only to their existing fan base.

I personally think there are certain forms and conventions in this poster that I could use on mine but we would need a more exciting background colour to bring it to life, as we wouldn’t be advertising to an already existing fan base, but entirely new fan base which will need to instantly grab their attention when flicking through a magazine.