Digipack analysis 1

Fame - Chris Brown

Unlike the Imagine dragons digipack, the Fame album front cover is dominated by the artist which is Chris Brown. In the main image the artist is staring right into the viewer and so this makes the audience feel some what intimidated and so forcing the viewer to buy the product. Also the artist has a look of confidence on his face which tells the audience that this album is good. His facial expression is also stern which could be linked to the persona of the artist as having a strong masculine side and doesn't want to be seen in any other way. Also the montage of images that are displayed on the front cover are in a graffiti style drawing which connotes the urban style of music that Chris Brown creates. Also the clothing that the artist is wearing, such as caps and casual clothing, is common with the hip hop genre. What also attracts the audiences attention, other than the main image of Chris Brown,  is the use of colour. The images used are all extremely colourful which makes it stand out on the shelf from other digipacks such as the desaturated colour of Imagine Dragons 'Night Vision' digipack. The saturated colours appeal to the albums target audience which tends to be mainly younger audiences such as 14-20. The typography is consist as it is used on both the front cover and the CD. The title 'F.A.M.E.' stands out even with a chaotic background because of its contrasting colours, but also with its capitalised and large font its hard to miss.

Compared with the front cover, the back cover is much more simplistic with just one image and the track list by the side of it. The back cover is more simple because the artist wants you to focus on the songs rather than the artwork and also if similar images that were used on front cover were used on the back it could become some what overwhelming for the audience. The back cover seems to contrast how the viewer sees the artist as on the back we see him with a much smarter look which could be connoting the idea that with fame comes different perceptions of someone. The artist in the image is also wearing a mask which could give the audience an insight into what fame does to someone and that sometimes the stars don’t want to be in the spotlight and want to hide away. Furthermore the pink background makes the artist (who is wearing black) and also the black text stand out to the audience.

Lastly the CD is also much more simplistic compared to the front cover. There stands an image of the artist which is in black and white which contrasts well with the white background and also connotes sophistication which could be what Chris Brown wants the audience to think of him. There is also continuity within the digipack as the graffiti style font has been used for both the 'Chris Brown' and the 'F.A.M.E.' but the colours have been changes so that it can contrast with the background.