Our
main production uses the conventions of real media texts and also challenges
them. After looking at different music videos we came up with different
conventions that we want to use in our final product. We looked at different
music videos that were suited to our genre of music and realised that many of
these music videos are narrative and so we wanted to do a narrative music
video. Also we noticed that the narrative storylines of the music videos that
we watched were very melancholy and downbeat and that’s what we wanted to show
to the audience. Watching the different music videos, we saw that there were
different ways in which we could show the title of the song and artist(s). Some
music videos have the titles in the corner, which I feel could sometimes go
unnoticed so we wanted it be obvious to the audience what the song was called
and who the song was by. After observing the music video for the acoustic
version of ‘We Are Young’ by ‘FUN’ I saw that they used a title sequence that
was controlled by the beat of the music and we both thought that this was
really effective in making an audience watching a music video as it challenges
regular conventions of music videos which makes it stand out from the crowd,
and so as a result we used a title sequence that was different from other music
videos.
Another
convention that we followed was images/cinematography. Most narrative music
videos that we watched used cinematography that captures how the characters
feel and what mood they are in and because we want to tell a story we felt that the best way in doing so was showing the characters emotion through the cinematography, as using speech
would distract the viewer from the music. Using shots such as close ups,
establishing shots, long shots and mid shots make the audience feel a
connection with the characters, which we believe, is vital for a music video.
We also used other cinematography techniques such as a focus pull as it makes the
video look more professional.
Our
music video challenges forms and conventions of real media products mainly by
the editing techniques that we used. Most music videos use continuity editing
but we wanted to use discontinuity editing, such as when the protagonist gets
numerous text messages from people about the loss of his brother, as this would
make our video be distinct from the other videos.
Our
first subsidiary task, which was the digi pack, used many different conventions
of real life media products. After looking at many other professionals products we could
make our digi pack to be more of a professional standard, we used conventions such as continuously
using the same typography throughout, so for example we used the font ‘Brain
flower’ for both the title of the album and also for the list of tracks on the
album. Another convention that we noticed was that many albums have a message
to their fans on the inlay and so we thought this looked professional and so we
added a message from the artists to their fans. We also have the website and
company that produces the album, including copyright information on the back of
the album, which gives a professional and realistic feel to the digi pack.
Lastly with many digi packs that we analysed they have the artist or a person
on the front cover that is making eye contact with their audience. We also have
our ‘artists’ making eye contact with the audience, because we feel that this
will make the album eye catching to the audience and draw them in as they feel
the album is looking right at them.
Finally
our second subsidiary task, the advert, used many conventions that real life
media products use. Many adverts that we analysed have a small amount of
information on them and so we followed this convention by only including the
title of the album, the date of release, how you can buy the album, the
website, the band name and two reviews. Like the digi pack we used a picture
that shows the ‘artists’ looking straight at the audience, which grabs the
audiences attention. Furthermore we added some critic reviews praising the
album, as seen in the Plan B advert that I analysed, because it highlights to
the audience how good the album is and that you should buy it, which is the
main reason for a music advertisement.
No comments:
Post a Comment